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Virtually ever after?

I’m thinking about opening a shop once all the dust settles.  I toyed with the idea of having a retail outlet as a selling arm of this business back when I started formulating the idea.  I concluded that people were comfortable buying and selling so much online that it was an unnecessary start up cost and potentially something to consider down the line and so I launched just online.

In a previous life, fresh out of university, I worked for a boss who told me internet shopping would never take off 😳. It was a long time ago in fairness to her and it’s hard to preempt the future but still how wrong she was!  Thank goodness for the online world inside of our social quarantine, what exactly would we have done without it…? I really struggle to think about just how isolated we would be in lockdown if it weren’t for our virtual right hand man. But what will life look like post covid-19?  Will we ever feel comfortable to return to physical shops? To mingle among strangers casually mooching through wares and sharing clothes to try on.  What could the retail world look like in order to satisfy people’s desire to feel safe from the virus? We patiently queue one in and one out for now, but will people eventually just not bother and simply order everything online?

I’m much more conscious of what I’m buying, of what we really need as a family.  And my reduced visits out and about in shops with ‘time’ to fill has meant less temptation to spend.  And let me tell you it’s a welcome relief avoiding my husband’s monthly credit card statement interrogation!  Of the small number of times that I have been out to shop, I have dashed through the aisles grabbing only the items that are on my list.  I haven’t dared cast my eyes to the shelves filled with ‘non-essentials’ to browse what more there may be on offer in order to magically enhance our family’s existence.  Yet, at home, from the comfort of my couch, I happily scour the online shops daily, looking for anything to reduce the boredom of being home, the relentless need to stimulate my children throughout our 14 hour daily shifts and to simply make my life easier!

In some ways I’ve relished the slower paced life and learnt that I don’t need to rush around ‘filling’ my day with endless errands. That actually staying home has forced me to find the time to stay in touch with people more.  I have loved getting on top of the list of things that have needed doing and because of the internet I don’t need or miss anything.  Pretty much everything is available with a few taps on a device including familiar faces, voices and unlimited entertainment.  

Of course, it would be tragic to see the high streets replaced by online outlets but with an economy decimated by a pandemic, at least being online gives those smaller shop owners a chance to remain trading.  So now I’m wondering whether retail life post C19 requires the need for physical interaction again? Right now it seems as though it can exist virtually, without it.

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To have and to hold, from this day forward, for better, for worse…until lockdown do us part?!

24/7 lockdown. It’s a lot to take in, isn’t it? And when couples with kids are thrust into isolation the D word can crop up. Did you know that in Wuhan, as ‘normal’ life starts to resume, divorce rates soar to an all time high? 

These unprecedented times certainly put a sudden strain on family life – our rhythm and routine completely upended; swept aside by a tornado of new and relentless responsibilities. Overnight, some parents have become teachers, all the while navigating toddler tantrums, sibling squabbles and newborn neediness. Many juggling all this whilst working from home or supporting a partner trying to get some work done, too. This really tests the confines of the home – the kitchen table taking on a whole new identity as a shared working space. But whilst many in Wuhan leap to ‘opt out’, for me – and many others – this might just be the best thing to have happened to my marriage… 

I didn’t return to work after my firstborn. In truth, there wasn’t much to return to. I’d been freelancing as a yoga instructor and there aren’t many students prepared to wait around for a teacher who goes on mat leave. So, I’ve been a stay-at-home parent now for the best part of five years. And by stay-at-home, I mean I rule the roost. I am, quite frankly, the boss of our babies, making every parenting decision when it comes to our children.

From sleep routines and pram pushing to get them to actually nap, to weaning, cooking and feeding them to get them to actually eat; from policing an at-all-times-fully-stocked changing bag to clamouring around soft plays and running around playgrounds; from clearing up vomit, dragging them to the doctor and holding them down for vaccinations, to potty training, packing for holidays and dealing with mounds of their washing when we get back… This list is non-exhaustive. And it is also endless.

Over the past five years, I have sacrificed months of sleep tending to them through the nights (they are God awful sleepers) and I can count on one hand the number of bath times they’ve had without me. All the while never once has there not been food in the fridge, on the table, or a dry, bare cupboard in the house. So guess what? The balance in mine and my husband’s relationship shifted. 

Here’s the thing with us; we have always been a great partnership. A real team. We’ve had to overcome some difficult life events but we’ve always come through stronger. Yet no moment has dynamically changed our relationship as much as the arrival of our much wanted and longed for children. 

It certainly wasn’t my fault.  Nor in any way was it his. It was just the way it had to be in our family. His pressurised job often demanded long hours and, since moving out of London, he endures over an hour of commute – each way, each day. I am, of course, not a single parent but, wow, can I relate to the intensity of what that life must be like after daily, back-to-back 14 hour shifts solo parenting all week long.

Yet these past couple of weeks, with my husband working from home, we’ve discovered a renewed balance to our hectic life as a family of four. Don’t get me wrong, the night wakings are still my domain, but there is a little less pressure for me to get up after a bad night because there is no mad dash for the 7.07 train that morning.

PLUS there’s an extra pair of hands around to pick up the washing, make the beds, take down the water glasses and feed the cat! There’s also somebody else here at bath time. Every. Single. Night. And someone to hoover and tidy up whilst the other reads bedtime stories and dries wet hair. I’ve even had lunch made for me this week, twice… Between you and me, I could really get used to this!

The atmosphere outside our noisy, chaotic homes is an unfamiliar one, and one of fear. We’re anxious and unsettled because we have been forced into lifestyle changes overnight, and who dares hazard a guess at for how long… But as I sit here supping a cuppa that my husband made me whilst taking a break from his work, I remember these wise words: “Don’t be afraid of change. You might end up losing something good, but you may gain something better”.

I hope you all stay home, safe and well. And far from lawyers like us! 

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Seven steps to find your buggy its new home.

SAFETY FIRST

A scratch here and there? A mark on the fabric? That’s all good. It just shows how loved your buggy has been. But it is essential that its safety features are top notch. And if not, flag that to your potential buyer. They must be clued up on any flaws before they decide if to proceed. So here is the small print: all buggies should have working brakes, a five point harness which connects in its entirety and there shouldn’t be any corrosion on the frame. 

PITCH IT RIGHT

Do your research before you post. In person; online; on Facebook groups. See who else is selling your buggy (or a similar model, in a similar condition) and price yours accordingly. Too expensive you risk being left on the shelf. Too cheap and you invalidate everyone else trying to sell at market price. 

FIRST IMPRESSIONS COUNT

Make your buggy look presentable. We’re all busy, I get it. But don’t underestimate the power of looking good. I’m not saying you should splash the cash on a steam clean, but do pop a removable cover in the wash for a quick freshen up. And if you get a chance to hose the mud off the wheels then all the better…  

PICTURE PERFECT

Photography is key for online sales. Put yourself in a buyer’s shoes: what would you want and need to see from the photos to tempt you to buy it online? I won’t lie, it can be a bit of a faff to set it all up and take the right shots, but it is so worth it! Someone must trust that what they see is what they will get. Pick your moment to take your photos: ideally in daylight (or somewhere well lit if you’re inside) and preferably not when you have kids hanging off each leg.

GIVE IT THE BIG SELL

Honesty about its condition; flagging the flaws as well as bigging up the best bits. The more effort you put into your advert, the more confidence the potential customer will have in what they are buying into. 

COLLECTION V DELIVERY

Buggies are big ticket items so most likely a buyer will prefer to collect in person. But don’t discount the option of getting a courier to deliver it if you don’t make a sale around the corner. Couriers aren’t as pricey as you might think and it might help you nail that sale! But always ensure you cover the cost of delivery in your sale price and make it clear what your £££ includes. 

GAME OVER

Be honest about the state of your buggy. If you think it would be a better fit for the scrapyard rather than another child, I urge you to do the right thing and source your local council recycling scheme. There are many parts of a buggy that can be reused so no need to just dump it and run…